Strategic vision encompasses the end goal, work required to reach it and acceptance of present challenges. It is who you or what your will business is to become in “the tomorrow”.
Lack of strategic vision can present as: “lets grow as big as we can get”. This almost always causes implosion.
In whatever you are working towards, pay attention to the blind-spots in your strategic vision. (Assuming you have a strategic vision – it’s necessary!)
I am proud of those around me and motivated to further monetize the blog via affiliate marketing and ads. My bestfriend runs a successful AirBnb. My aunt has started a buisness. One thing we all have in common, is strategizing to get to where we want to be. At times, I feel so far from my goal but strategic vision is all about creating and implementing strategy, and staying on the path you design.
The path of your strategic vision should be linear, leading directly towards what you want. Timelines may vary, but yourself and others should be able to see where things are headed. I once thought it was silly to want to use my Communications degree to work for myself as a content creator and blogger full-time. In the many documentaries I consume, there is almost always someone who identifies as a “blogger” , “investigative journalist” or they have created a tailored job title. Regardless of their title, they have a passion for research and deliver insight, communicating well both verbally and written -just as I do. Considering that there is nothing new under the sun, your path likely has a blueprint. Seek those examples, inspirations and partnerships and grow from there.
The Pitfalls (Of NoT Adapting)
One of my favorite stores as a child was Circuit City. I loved their warehouse layout and vast selection of audio CDs. Rarely, could I afford the new Chris Brown release but being able to go to Circuit City and touch the disc, was enough for me. Despite audio moving from disc to mp3, the store kept their large retail locations and continued to try to grow and keep up with an ever-changing retail landscape, although a large part of their product didn’t exist anymore. Ultimately, they failed.
Without strategic vision, there are no bounds. You miss the red-flags that are detouring you from pitfalls and failure. Another example of this would be Redbox. Their retail strategy of having vending machines at various locations worked well, until someone else’s strategic vision of streaming services, wiped out Redbox. Adaptation is a part of every strategic vision. You thought you’d have that certification or car by now – but how did you work towards it? Strategize the amount of time and resources? Did you adapt when necessary?
In my MBA program, one of my favorite courses centered around organizational failures. More often than not, greed would create small cracks in the organization that would then expand into implosions and eventually, lead to collapse. If your strategic vision is numbers-based, you are missing other important elements of success. It’s not only about getting a well-paying job (you may dislike everything else about it), don’t focus solely on having a lot of followers of the content you create (focus on having dedicated supporters and mentors), and always consider the need to adapt. You’ll get there. I’ll get there. WE, will get there.